The Vervenia WordPress Marketing Automation Plugin tracks dozens of user events, including page/post events (visits, reads, skims, skips, exits), dynamic content views, link clicks, file downloads, email events (deliveries, opens, clicks, unsubscribes, complaints), form submissions, popup notification events (views, clicks, closes), video events (play, progress, finish), MP3 events (play, progress, finish), and product events (add to cart, remove from cart, review).
Use the Vervenia WordPress Marketing Automation Plugin to trigger real-time events including showing/hiding dynamic content, popup notifications, user segmenting (by audience or marketing stage), adding interest tags, or adding/removing your users to/from your custom marketing funnels and automations. The Vervenia Marketing Automation Plugin for WordPress also integrates with Google Analytics and gives you the power to generate custom reports for all the above events right inside your WordPress dashboard.
Track Events Inside WordPress 
Track Events in Google Analytics
The Vervenia WordPress Marketing Automation Plugin lets you organize and tag your WordPress users according to their audience, marketing stage, interest groups, marketing funnel, and automation series. You can also create dynamic content blocks that are visible only to members of a certain audience, segment, interest group, funnel, or automation.
The Vervenia WordPress Marketing Automation Plugin also allows you to segment users in real-time based on live event triggers including page/post events (visits, reads, skims, skips, exits), dynamic content views, link clicks, file downloads, email events (deliveries, opens, clicks, unsubscribes, complaints), form submissions, popup notification events (views, clicks, closes), video events (play, progress, finish), MP3 events (play, progress, finish), and product events (add to cart, remove from cart, review).
Audience: The Buyer’s Persona of Your User 
Segment: The Buying Stage of Your User 
Interest: Your User’s Content Interests 
Funnel: Your Goal Page/Post Path for the User 
Automation: Email, SMS, and Phone Messaging Series
The Vervenia WordPress Marketing Automation Plugin uses custom “Smartcodes” to conditionally display dynamic content snippets based on multiple conditions, including user audience, segment, interest group, funnel, automation, WordPress role, device, date/time, geographic location, WordPress page/post category, marketing utm codes, or user event stats. Use the Vervenia Marketing Automation Plugin to create your own custom merge tags so you can display personalized data such as your user’s name, WordPress role, segmenting categories, or custom WordPress user meta.
The Vervenia WordPress Marketing Automation Plugin also gives you dynamic content wrappers for creating protected content blocks visible only to members of a certain Vervenia audience, segment, interest group, funnel, or automation. Use Vervenia’s these dynamic shortcodes to show or hide content blocks based on live event triggers including page/post events (visits, reads, skims, skips, exits), dynamic content views, link clicks, file downloads, email events (deliveries, opens, clicks, unsubscribes, complaints), form submissions, popup notification events (views, clicks, closes), video events (play, progress, finish), MP3 events (play, progress, finish), and product events (add to cart, remove from cart, review).
The Vervenia WordPress Marketing Automation Plugin gives you the power to organize your users into marketing funnels and set multi-page/post funnel paths as well as a goal page for funnel completion. Vervenia’s event tracking features show you when a user completes a step of your marketing funnel, or reaches the funnel goal page/post. You can also require specific user data to be captured (email, phone, affiliate signup, etc.) before the funnel is tracked and scored as complete.
Vervenia’s segmenting features lets you add or remove your users to or from an audience, marketing segment, interest group, or automation in real-time based on whether they’ve just joined, or completed, one of your marketing funnels. You can also add or remove users from your marketing funnels based on real-time events including page/post events (visits, reads, skims, skips, exits), dynamic content views, link clicks, file downloads, email events (deliveries, opens, clicks, unsubscribes, complaints), form submissions, popup notification events (views, clicks, closes), video events (play, progress, finish), MP3 events (play, progress, finish), and product events (add to cart, remove from cart, review).
The Vervenia Marketing Automation Plugin for WordPress also integrates with Google analytics and gives you the power to generate custom reports for all funnel actions right inside your WordPress dashboard.
The Vervenia WordPress Marketing Automation Plugin gives you the perfect combination of email marketing automation, content personalization, user segmenting, email split testing, and email event tracking. Use Vervenia’s user segmenting conditions to send one-time bulk email blasts or to schedule seasonal email promotions by month, date, and weekday. Build emails to use in an automation series or to send in response to a user’s real-time action on your website (see event tracking features).
Use Vervenia’s automation series feature to drip personalized emails, SMS messages, and phone calls to your WordPress users. Add or remove users from your automation series based on real-time events including page/post events (visits, reads, skims, skips, exits), dynamic content views, link clicks, file downloads, email events (deliveries, opens, clicks, unsubscribes, complaints), form submissions, popup notification events (views, clicks, closes), video events (play, progress, finish), MP3 events (play, progress, finish), and product events (add to cart, remove from cart, review).
Personalize Your Email Content
Use the Vervenia WordPress Marketing Automation Plugin to create custom merge tags for personalizing your email messages. You can also create protected email content based on your user’s audience, marketing stage, interest group, marketing funnel, or automation series.
Email + SMS + Phone, User Segmenting, and Split Testing
Pair your email messages with personalized SMS messages or automated phone calls. You can also split test email multiple subject lines and/or email body content and see which versions get the most opens, clicks, unsubscribes, spam reports, or recipient complaints.
Email Event Tracking and Reporting
Use Vervenia’s custom event hook feature to trigger real-time events including user segmenting (by audience or their phase in the buying cycle), adding interest tags, or adding/removing your users to/from your custom marketing funnels or automations response to user opens, clicks, unsubscribes, spam reports, or complaints.
The Vervenia Marketing Automation Plugin allows you to track and score multiple email events including deliveries, opens, clicks, unsubscribes, spam reports, and complaints. The Vervenia Marketing Automation Plugin for WordPress also integrates with Google analytics and gives you the power to generate custom reports for all the above email events right inside your WordPress dashboard.
Track Email Events Inside WordPress 
Track Email Events in Google Analytics 
Email Event Reporting Inside WordPress
Free Mailgun Account Required
The Vervenia WordPress Marketing Automation Plugin gives you the perfect combination of SMS marketing, content personalization, user segmenting, and SMS link tracking. Use Vervenia’s segmenting conditions to send bulk SMS blasts or to pair your SMS messages with seasonal email promotions scheduled by month, date, and weekday. You can also build SMS messages to use in an automation series in a real-time response to a user’s action on your website (see event tracking features).
Use Vervenia’s automation series features to drip personalized SMS messages, emails, and phone calls to your WordPress users. Add or remove users from these automation series based on real-time events including page/post events (visits, reads, skims, skips, exits), dynamic content views, link clicks, file downloads, email events (deliveries, opens, clicks, unsubscribes, complaints), form submissions, popup notification events (views, clicks, closes), video events (play, progress, finish), MP3 events (play, progress, finish), and product events (add to cart, remove from cart, review).
Vervenia’s custom merge tag and content protection shortcodes give you the power to personalize your SMS messages based on your user’s audience, marketing stage, interest group, marketing funnel, or automation series. Use Vervenia’s custom event tracking and link shortening technology to add marketing UTMs to your all your SMS links and to automatically shorten any links in your SMS messages.
Free Twilio Account Required
Popup Notification Sizes
Click The Links Below to See Live Example of Each Popup Size
The Vervenia WordPress Marketing Automation Plugin gives you the full power and flexibility of conditional popup notification marketing, event tracking, split testing, and popup content personalization. Use Vervenia’s dynamic popup conditions to display your notifications in response to live user events, and/or based on WordPress content (page, post, category), user audience, marketing stage, interest group, funnel, or automation. Choose from multiple popup background styles, including colored, transparent, or image based.
The Vervenia WordPress Marketing Automation Plugin also gives you the power to trigger popup notifications based on real-time events including showing/hiding dynamic content, popup notification events, user segmenting (by audience or marketing phase), adding interest tags, or adding/removing your users to/from your custom marketing funnels and automations.
Personalize and Split Test Your Popup Content
Use the Vervenia WordPress Marketing Automation Plugin to create custom merge tags for personalizing your popup content. You can also protect parts of your popup content based on your user’s audience, marketing stage, interest group, marketing funnel, or automation series. Vervenia’s split testing features let you test multiple versions of a popup notification so you can track user responses ( engagements, rejections, etc.) for each version.
Popup Event Tracking, Scoring, and User Segmenting
Use Vervenia’s custom popup content wrappers to tell Vervenia which items (links, buttons, etc.) will close the popup (user rejection) and which will count as a successful popup engagement. Use the Vervenia WordPress Marketing Automation Plugin to score popup events add or remove your users to or from an audience, marketing segment, interest group, or automation in real-time based on whether they saw, rejected, or engaged with your popup. You can also use popup actions to trigger instant email, SMS and /or phone alerts to be sent to your user.
Popup Event Tracking and Reporting
The Vervenia WordPress Marketing Automation Plugin gives you the power to track and score real-time popup events including views, rejections, and engagements. The Vervenia Plugin also integrates with Google analytics and gives you the power to track, view and analyze your popup events and split testing experiments right inside your WordPress admin area or Analytics dashboard. You can also generate custom popup event reports right inside WordPress.
Track Popup Events Inside WordPress 
Track Popup Events in Google Analytics 
Popup Event Reporting Inside WordPress
The Vervenia WordPress Marketing Automation Plugin gives you the power to split test multiple versions of your email subject lines, email body content, popup notifications, smartcodes, and dynamic content blocks. Now you can split test content blocks inside your WordPress posts/pages, your Vervenia emails, SMS messages, and popup notifications.
Use the Vervenia WordPress Marketing Automation Plugin to trigger real-time responses to your split tested content including showing/hiding dynamic content, serving popup notifications, user segmenting (by audience or their phase in the buying cycle), adding interest tags, or adding/removing your users to/from your custom marketing funnels and automations.
The Vervenia Marketing Automation Plugin displays the name of your split testing experiments in your event tracking dashboard (inside WordPress) and integrates with Google analytics. This means you can view and filter user actions associated with your split testing experiments and optimize your content for maximum response.
